This document has been developed to encourage the orderly marketing and correct usage of animal feed products in the Canadian marketplace. This increases the value, today and in the future, for our stakeholders by encouraging the dissemination of accurate, fair and objective information on animal feed products so that educated and informed decisions for use can be made. We recognize Canadian feed industry stakeholders to include producers, animal feed and health care professionals, allied industry groups and associations, company shareholders and the animals we feed.